Planning and Analysing Seo Methodology

1.Site Performance Audit

A web performance audit is an independent analysis of the factors of response time of a website.we can look to see where improvements can me made for the benefit of search engine optimisation and search engine marketing. This audit is incredibly valuable because it allows you to gain an accurate result of the work that has been done on your website.we look at the both the contents and technical aspects of the website.The main thing is to make sure your website is situated to enable key visitor goals and they are placed in the first place, for a great website performance.We also analyzes your existing SEO process.some sites need more than content optimization, they need server optimization

Steps to be noted while Performance audits are

1. Understand your business
2. Market and competition research
3. Detailed review

Types of Performance audit are

• Front-End Web Performance Analysis
• Back-End Web Performance Audit
• Hybrid Performance Audit

2.Objectives and target Setting

Identify targets that should be achieved through project tasks is known as Objectives or goals.Setting targets is essential to help you easily measure whether you’re generating a return on your investment. If a particular feature, keyword, or piece of content doesn’t help you reach your SEO goals.objectives also includes in increasing online sales revenue, and integrating into social media.SEO Services can fit into a company’s overall business strategy in several critical ways.Objectives can be made by dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

3.Project Plan & Timescales

4.Keyword Analysis

By positioning your online business in the proper keyword “locations,” your online business will thrive.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. start the keyword analysis by understanding the audience that you are marketing.Keyword categories can be based off of our persona types and their needs.When you know from the beginning the profile of the target audience, you can be prepared to communicate effectively in the proper frequency.when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.It determines which keywords people use to search the Web.We Should analyse the keyword density,keyword traffic of specific keyword.
5.Content Development

Keyword rich content helps your pages rank well for high volume search terms.The article should directly address the questions probably in the users mind when they come to your page after typing a related keyword in at the search engine.Developing content is a job of trained expertise.Content of your website is relevant as well as keyword rich with right keyword density.There is no use trying to stuff all your favorite words into one page and then expect good rankings.Combination of quality content and inventive look shall bring sufficient visitors to your website

There are two main problems while choosing content

1. Duplicate content
2. Low Quality Pages

6.Structure Optimization

7.Link Building

Link building brings quality links to your website from various popular websites that help in determining the page rank of your website.link building is an undeniable marketing technology to dominate higher search engine rank.Link building has a key role in higher search engine placement and generating good traffic on a website.

Types of Link Building

1. One Way Link Building
2. Reciprocal Link Building
3. Contextual Link Building
4. Blogroll Links
5. .Edu & .Gov Links
6. Link Wheel Creation
7. Web 2.0 Links

8.Search Engine Submission

Reporting & Analysis

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